![]() ![]() Morning Briefing - we’re following the roadmap that they established and put so much amazing time and work into. Andrea Kannapell’s team and especially Chris Stanford writing the U.S. We’re pulling out and amplifying a lot of the stuff that was already in the Briefing. Pasick: I should also say that what we’re doing is not a radical change. It’s a story that is not hard news, but is delightful. And then a backstory or a thoughtful, reflective piece from the news or something thoughtful, fun, cultural - I’m hesitant to say “fun” because that always sounds like people need dessert. Next in the hierarchy is “The Morning Five,” five important top stories with very concise summaries. ![]() It has a slightly differentiated headline styling. We start with the biggest story at the top of the newsletter. If the Morning Briefing is a distinctive product in its own right, what would it look like?īures: What are some of the big changes that readers can expect to see?īarbara deWilde: The redesign is about hierarchy: which is the most important story that we want the reader to understand when they first wake up? What are the other condensed and concise things they need to know, and how can they have a rich Times experience? Those are just some broad questions that you ask yourself when you’re designing and working with an editorial partner. Pasick: The previous redesign looked really carefully at what users wanted, and we’re still very concerned about that, but we started from a different point in this redesign. Having our product and editorial ambitions match the scale of the readership. And so we started thinking about how we can match its ambition, its scale and general excellence as a product to the huge new audience. We quickly realized that the Morning Briefing is now one of the most-read touch-points for The Times. ![]() So, it really became much more of a front-and-center introduction for The Times for so many millions of people. Sarah Bures: The Morning Briefing was last redesigned in late 2018 what inspired the change this time around?Īdam Pasick: The biggest factor in all of this was that the audience for the Morning Briefing has totally skyrocketed.įrannie Hannan: With so many new people reading the Briefing, it gave us a whole moment to introduce people to The Times, and part of that introduction was this email. ![]()
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